At Coffield Heedy Kilgore, we help businesses, creators, and entrepreneurs protect the names, logos, and designs that set them apart.
Your Brand Is an Asset — Treat It Like One
Whether you are opening a coffee shop in downtown Asheville, launching a regional product line, or building a software company with national reach, your brand is part of your business identity. It is how customers recognize you — and how you stand out in a crowded market.
But if you have not secured trademark protection, someone else could use your name, mimic your look, or block your expansion into new markets.
That is where we come in. We help businesses and creatives register, protect, and enforce trademarks through practical legal strategies — so you can build a brand with confidence.
What We Help With
Trademark Searches and Clearance: Before you invest in branding, we will help you confirm that your name, logo, or tagline is available — and does not infringe on someone else’s rights. A strong search helps you avoid costly rebrands and future disputes.
Federal Trademark Registration: We prepare and file trademark applications with the U.S. Patent and Trademark Office (USPTO), handling every step from initial classification to final registration. We also respond to Office Actions and guide clients through any challenges that arise during review.
Trademark Prosecution and Office Actions: Like with patents, trademark prosecution refers to the legal process of moving your application through the USPTO. If an examining attorney flags concerns — such as likelihood of confusion with an existing mark — we will respond on your behalf to clarify, amend, or defend your application.
Portfolio Management: If you have multiple trademarks — for a family of products, sub-brands, or related entities — we can help you manage them all. From renewal reminders to strategy sessions, we will make sure your portfolio stays protected and aligned with your business goals.
Trademark Strategy for Growing Businesses
Preparing for Launch or Expansion: Trademark issues often show up right when things are taking off. You have nailed your name, ordered the signage, printed the packaging — and then a cease-and-desist letter shows up. Or worse, you find out the name is not available just as you are trying to expand into a new state.
We help you avoid that kind of setback. Whether you are launching a new brand, adding a product line, or opening a second location, we will make sure your trademarks are cleared, protected, and registered so you can grow without roadblocks.
Thinking Long-Term From Day One: A good trademark strategy is not just about avoiding conflict — it is about building value. We help you think beyond the immediate registration and look at how your trademarks fit into your business model, product roadmap, and future plans. Are you building a house brand? Planning to franchise? Considering licensing? Let us structure your IP with those goals in mind.
Coordinating With Other Legal and Business Goals: Because our firm also handles business law and estate planning, we can help you align your trademarks with other major parts of your business — from operating agreements to ownership structure to succession planning. Your brand is a business asset. We help you treat it like one.
Who We Work With
Startups and Small Businesses: From breweries and boutiques to app developers and consultants, we help local entrepreneurs protect their brand assets from the very beginning.
Growing Companies: We work with businesses expanding into new states, launching new product lines, or raising outside capital. A solid trademark strategy is part of that foundation.
Creatives and Content Producers: If you are a designer, writer, musician, or other creative professional, your brand and logo matter. We help you register and protect the marks that represent your work.
Why Work With Coffield Heedy Kilgore?
Practical, Business-Focused Advice: We are not here to make things more complicated than they need to be. We will walk you through the trademark process in plain language, helping you make smart decisions with long-term value.
Local Support, National Reach: Our Asheville-based office serves clients across the region — and across the country. Whether you are trademarking something for use just in North Carolina or preparing for a national launch, we are ready to help.
Registered Patent Attorney On Staff: Trademark and patent issues often overlap — especially for product-based businesses or inventors. With a registered patent attorney on our team, we can advise on both sides of the intellectual property equation.
Let Us Start ProtectING What You Are Building Today
If you are ready to register your trademark — or want to make sure you are legally covered — we are here to help. Contact our Asheville office to schedule a conversation with a trademark attorney and start building a brand that is protected for the long haul.